Welcome to the Experience Economy free essay sample

According to the journal, an experience occurs when a company intentionally uses service as the stage, and goods as props, to engage individual customers in a way that creates a memorable event. I agree with the author when he mentioned that no two people can have the same experience, because it depends on the individual’s state of mind and how he personally perceives the experience. Two ways of thinking about experiences is customer participation and connection or environmental relationship. Customer participation include active participation in which customers play key roles in creating the event that yields the experience and passive participation in which customers don’t affect the event that yields the experience. Connection and environmental relationship on the other hand unites customers with the event or performance, this include absorption and Immersion. The first principle of designing a memorable experience is to â€Å"theme the experience†. An effective theme must drive all design elements and staged events of the experience that captivates the customer. We will write a custom essay sample on Welcome to the Experience Economy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The second principle is to â€Å"harmonize impressions with positive cues†. In creating the desired impression, companies must provide cues that affirm the nature of the experience. A third principle is to â€Å"eliminate negative cues† that contradicts the theme. The fourth design is â€Å"mix in memorabilia† which implies that the service or goods should be designed in a way that convey memories of the experience. The last in designing memorable experiences is to â€Å"engage all five senses† because the more senses an experience engages the more effective and memorable it can be. As we are now moving into the service experience economy Era, I believe service firms must take note of how they can make use of the above mentioned principles. The experiences they deliver have to meet a customer need and be deliverable. It has come to a point where consumers not only look for quality of products but also the bundle of benefit attached to buying a particular product/service.

Respond To Question Example

Respond To Question Example Respond To Question – Book Report/Review Example Kahn’s Evolution of Beauty: A Changing Definition of Form in Modern Architecture February 19, Kahn says in â€Å"Order Is† that â€Å"[f]rom order he will derive creative force and power of self-criticism to give form to this unfamiliar. Beauty will evolve† (Conrad, 1971, p.170). Kahn uses his philosophy of beauty in his Parliament Building in Dhaka, Bangladesh by merging modernist ideals with contextualization of form, where, on the one hand, his definition of form is similar to Mies’ and Corbu’s ideas of form that is a product of the spirit of architecture, and, on the other hand, it is different from the latter’s because Kahn signifies the symbolic meaning of the Parliament Building to Bangladesh’s history and identity. Kahn’s Parliament Building combines modernist ideas of form and historical contextualization. This building reflects the works of Mies and Corbu because it also has a modernist drive through its minimalist ap proach to form that hails from the basic living purposes of the building. The Parliament Building’s modernist form uses creative force that integrates the utility of materials and design to create a unified form of geometric shapes that balance beauty and functionality. However, unlike Mies’s and Corbu’s works that have pure utilitarian goals and effects, Kahn’s Parliament Building is hinged on its historical and environmental circumstances. Its geometric configuration can be seen as a result of the power of self-criticism because the building represents the independence of Bangladesh. Its form follows the form of Bangladeshi identity. Moreover, beauty evolves from its context. The columns of the Parliament Building, for instance, create interesting spatial and lighting effects that seem to narrate a story of freedom and autonomy. Beauty evolves from the history of the people that makes the Parliament Building a modernist building with a nationalistic spi rit. Kahn shows the development of modernist architecture through adapting local materials and stories in the shaping the spirit that drives the form of his buildings. ReferenceConrad, U. (1971). Programs and manifestoes on 20th-century architecture. Massachusetts: MI Press.

Studying Broadcast Media. What Is The Difference Between Game Shows Essay

Studying Broadcast Media. What Is The Difference Between Game Shows Like Deal Or No Deal And The Weakest Link - Essay Example At present, distinction among two genres is getting blurred as reality television shows are mingled with these forms, thus presenting to the audience a game show experience with all elements of emotional appeal associated with reality TV (Holmes, 2006, p.53). 1990s have experienced a shift from the conventional adoption of US based television programmes in the UK broadcast media. After success of Who wants to be a Millionaire? (ITV, 1998-) British television paved the way for new innovative programmes in quiz genre especially The Weakest Link (2000 - ) as well as Deal or No Deal (Channel 4, 2005-). Both these shows being originally produced in UK helped TV industry to generate massive revenues by exporting the concept abroad. Game shows and quiz programmes have the inclination towards intermingling two slightly different genres in a single show e.g.in Deal or No Deal the emphasis is laid on the relation between the participants all integrated against a single banker making the format of the show half like a lottery game and half like a reality TV(Holmes,2006). The Weakest Link was produced by BBC. The emergence of this programme changed the quiz show genre in terms of game structure as tone of compeer was totally opposite to the traditional format, being more â€Å"nasty† (Holmes, 2008, p.109). ... The programme has been able to attract audience as questions motivate people to think that they also might be able to answer them. The concept of chain links is well anticipated but ramped values could be more influential is value gap is increased between two consecutive links. The ultra serious outlook of Anne Robinson adds interesting element to an otherwise predictable show format(UK Game Shows, 2010). Deal or No Deal format can either make contests millionaires or they have to leave empty handed thus all depend on the risk choices they make during playtime. The show had its origin by the Dutch production center named Endemol with first telecast in Netherlands in the year 2002. The show is broadcasted by Cheetah Television West, previously renowned as Endemol West of Channel 4. First programme was aired on October 31, 2005 and the show is in progress till date . The format of Deal or No Deal was then reproduced in almost forty countries encompassing United States (Holmes, 2008, p. 27). British television media exported format of The Weakest Link to Western Europe, New Zealand and Australia (Waisbord, 2004, p.361). Deal or no Deal gained international fame in 2006, improving public interest in game shows but still it did not threaten the popularity of knowledge based games (Holmes, 2008, p.55). In a broad sense both these programmes belong to the reality television. This genre make use of unscripted drama created on screen, in spite of professional actors, ordinary people participate in a contest situation where some monetary rewards are in store for the winner. Common programming formats include game and quiz shows (Hill, 2005, p.41). There exists a clear

Holidays Essay Example | Topics and Well Written Essays - 250 words - 1

Holidays - Essay Example ay a vital role date in observing holidays such as â€Å"Yom Kippur†, which is the Jewish Day of Atonement, Ramadan, which is the holy month that Muslims fast and pray, and Easter, which is the period where the Christians celebrate the commemoration of the resurrection of Jesus Christ (Gordon et.al 23). Although these holidays are both religious, they have different purposes and are celebrated on different times. For instance, when we look at the Ramadan and Easter holidays, they fall on different time. The second thing is that Ramadan holiday is marked after forty days of prayers and fasting by the Muslims. On the other hand, Easter holiday is marked by performing the commemoration of the resurrection of Jesus Christ. Not all holidays are associated with religion, some holidays are meant for thanksgiving, others are national holidays that are intended for countries to celebrate their foundation, independence, Veterans Day and other relevant appreciation. All people generally celebrate these holidays, but the effects they have on these people are different. When people tour new places or countries, they tend to bring their holiday celebration with them. They share their holidays with the people that they met and at the same time adopt other customs. The Irish, the Americans and the Italians also observe Holydays such as the Columbus Day. The New Year celebration is usually marked every first of January, but this is not the case the Jewish as their celebration is Rosh Hashanah that falls in September. It is the same situation in China, Korea and Vietnam that have their New Year holidays in February (Gordon et.al 34). Though many people travel everywhere during holidays, they get to learn new cultures from the people they meet, hence there is behavioral

Assignment GCC Example | Topics and Well Written Essays - 250 words

GCC - Assignment Example However, the country regains a positive mark in 2011 by a positive GDP growth (Bank). The GDP per capita depicts the value that each citizen within the country’s borders produces. The indicator is used to show the standards of living of the population. As per the data above, the GDP per capita reduces from the year 2007 to the year 2011. The scenario is despite the fact that the values do not differ too much from country to country. The inflation level in all the GCC countries has been on the rise from the year 2007. The implications are that the prices of normal goods and services are on the rise over the years. In some of the countries, the figure has grown over four times. For instance, the case of Kuwait, the inflation indicator in 2007 is 4.3 while for the year 2011 it is 21.3. The Genuine Progress Indicator thus depicts a scenario whereby the countries tend to experience negative growth whereas some of the countries are in stagnation in terms of economic

Media In The Game Of Cricket In India

Media In The Game Of Cricket In India This essay intends to argue that cricket in India has forged an uneasy juxtaposition of national, regional and global identities. By looking at the pre and post independence periods in India and contemporary time, the essay will show that these identities have differed or developed according to national or, regional global developments of the time. 2.0 Cricket during British India Cricket was first introduced by the British in 1721 when they were playing on a western Indian beach (Bose 1990, p.16).The early days of cricket was a platform for communal identities following the British divide and rule policy which also involved many cacophonous inducing constitutional reforms and legislations ( Stern 2003, p.19). For instance, communalism between the Indians and Muslims found expression in the Pentagular cricket tournament in 1937 that had teams pitted against each other along their religious backgrounds (Bose 1990, p.33.) These tensions persisted beyond the Partition in 1947 which resulted in the creation of Pakistan, as cricket in India acquired nationalistic overtones above and over the existing communal identities. One might expect that any colonial legacy would be strongly resisted by the colonized. On the contrary, cricket was embraced in India as a national game and this should largely be attributed to Gandhis nationalist movement which was principally focussed on non violence and love. He had urged people to accept the British for their good deeds and ignore their evils (Bose 1990, p.17). This simply meant that cricket would generally be accepted by the Indians as one of the benign effects of the imperial rule after independence. Hence, despite deepening communalism, cricket at this stage served as a consolation to many Indians who had been subjected to years of systemic oppression. 3.0 Post- independence : Economic developments and cricket The end of British occupation in India marked the beginning of cricket as a vehicle for entertainment as well as the appropriation of nationalism and consumerism. Under President Nehru, cricket became a tamasha spectacle as he was an active promoter of the game. Unlike the British, the game could not be played politely before an elite crowd in India. Instead, due to the exuberant nature of the masses, cricket in India had to be celebrated like a festival with popular Indian celebrities like Dilip Kumar attending the games (Bose 1900, p.37, 165, 218). One can attribute the festivity nature of the game to the economic development in India. Since India adopted economic socialism, a hybrid model between socialism and capitalism, masses from villages started coming to the cities to look for job opportunities (The Parliament of Commonwealth of Australia 1998, p.3). As a result, the value of entertainment took precedence over nationalistic sentiments as cricket became a source of escapism that allowed these masses to overcome the drudgery and hardships of their daily lives. Furthermore, in the absence of one day test matches during this period, crick et was played over five days and hence became a definite source of entertainment. Conversely, the appropriation of cricket primarily as an identity for entertainment has resulted in critics belonging to the higher strata of the Indian society to argue that India has failed to generate a body of cricket literature beyond journalism (Sen 2005, p.95). These critics believe that owing to the rich tradition and history of the game in India, cricket should not be confined within the spheres of entertainment but instead be used to document the progress and development of the nation. Hence, this criticism exposes the possibility of existing tensions between various classes in India regarding the general appropriation of cricket as a source of entertainment. 3.1 The intervention of media in the game of cricket in India 3.2 Assertion of Global/ National Identities It would be unjust to affirm that the value of entertainment has wholly displaced the nationalistic overtones associated with cricket in India. With membership of the state being a crucial source of national identity, the Indian media has played an integral role in fostering a strong connection between citizens and the nation through the televising of cricket matches involving the Indian national team (Mahajan 2005, p.120).The increasing commercialization of the game ignited nationalism as Indians looked towards cricket to assert their global identity. With the screening of one day test matches on television, many Indians could now bask in glory by watching their nation frequently defeat financial powerhouses and developed nations, like its former colonizer, England, at the game of cricket. Cricket therefore transformed into a barometer of a nations self worth and a tool for global and regional dominance. For instance, in 2001, the controversial dismissal of Sachin Tendulkar for chea ting in a game umpired by Mike Dennes resulted in a massive uproar in India as effigies of Dennes were burnt and the Board of Control for Cricket in India threatened to withdraw itself from the International Cricket Council. This exemplifies the interlink between cricket and global identity as Indians regard the accusations of cheating as an insult on their nation (Crick 2007, p.5). The media has also been instrumental in spreading the game to the remote villages in India. As a result, smaller towns started to produce players who made it into the national team. For instance, the rural village of Jallandher is the birth place of famous Indian cricketer, Harbajhan Singh, while Mohammed Kaif hails from Allahabad (Ugra 2005, p.88). Since the national team is made up of players belonging to various regions and religions, it may seemingly reflect the collective identity and nationalistic spirit of India. However, this collective identity seems artificial and uneasily juxtaposed between communal identities. For instance, Muslims in India are still being accused of supporting Pakistan during India- Pakistan matches (Crick 2007, p.5). Although Guttmann(2003, p.369) argues that sports can allow ethnic or religious minorities to be part of the collective identity without forgoing their individual identities, the Indian case proves to be of contrary and suggests that it is difficult to forge a singular hegemonic national identity. In addition, with Indian Diaspora scattered throughout the world due to globalization, the Indian media has been highly influential in helping these communities to cling on to their Indian identities through the televising of cricket matches (Majumdar 2008, p.129). However, this has led to the questioning of the allegiance of these immigrants to their newly adopted countries. For instance, the British Conservative Minister, Norman Tebbit once proclaimed that Indian immigrants in the United Kingdom should display their loyalty to their new home by supporting the English cricket team instead of the Indian team (BBC News 2006). This essentially puts the Indian immigrants in a predicament as they are presented with two conflicting global or national identities: India will consider them as traitors if they were to support any other country apart from India while, the countries that they live in would label them as sojourners if they elected to support India during the matches. 3.3 Consumerism and cricket in India Next, the close intertwine of cricket with consumerism has led to the creation of many alternative identities within the nation. Firstly, the liberalization of the Indian economy and the widespread effects of the media, meant that cricket had infiltrated the lives of the marginalised middle classes belonging to many of the rural areas in India (Sen 2005, p.103). This has resulted in the creation of a new consumerist society. These groups often do not know the nuances and technicalities of the game but adopt cricket as a reflection of their metropolitan life style and identity. For instance, these groups idolize cricketers as national celebrities and as a symbol of their metropolitan self. On the flip side, the appropriation of cricket merely as an identity for modernity might be resented by the puritans of the game who vehemently insist that the passion for the game can only be developed through the thorough understandings of its technicalities. Secondly, consumerism is also said to have liberated Indian womens role in cricket although, the game largely continues to have masculine connotations. Women have started to religiously follow cricket due to players like Rahul Dravid and Dhoni who are adored for their good looks. This marks a move away from the ideal notion of an Indian woman who is supposed to be traditional and domesticated. Furthermore, these women are not merely passive followers of the game. They play active roles in cricket as well. For instance, there is a female Indian national cricket team and Bollywood actresses like Priety Zinta own local cricket teams. These women signal the arrival of the new modern yet feminine Indian woman who shares like interests of the game with her husband or male acquaintances (Sen 2005, p.105). However, there is a tendency by traditionalists to equate the modern Indian woman with westernization, therefore creating a possibility of a struggle between the values of the East and the West. Despite the apparent liberalization of women through cricket, ideas of masculinity associated with the game still force themselves through. The female national team does not get the due recognition or exposure unlike its male counterpart. Furthermore, the presence of women in a game played and dominantly viewed by men means that these women would still be objectified and may be treated as sexual fantasies. This certainly exposes the tension between the masculine identity and the identity of the liberated Indian woman within the nation. Last but not least, the heavy monetizing of cricket in India also marked the beginning of match fixing and gambling scandals. During the period of 2000-2001, India was embroiled in match fixing scandals following the arrest of South African cricket captain Hansie Cronjie (Majumdar 2004, p.310). As a consequence, the national identity fostered by the game suffered a major blow as masses began to lose their romanticisation with cricket and started to doubt the performances of the national team. This illustrates that global developments can have significant impact in the shaping of a national identity. 4.0 Cricket in contemporary time 4.1 Fervent nationalism (Jingoism) During recent times, Indian nationalistic aspirations associated with cricket has transcended beyond patriotism and developed into jingoism. The nature of one day test cricket matches mean that the final outcome of the games is of the utmost importance to an Indian cricket fan. Since cricket victories have become the platform to the Indian nations assertion in the global and regional arena, there has been immense pressure on the national team to churn out victories. Whenever the team lost, Indian cricket fans would behave in an extreme and appalling manner. For example, when India lost to Australia during a World Cup match in 2003, fans burnt the effigies of the Indian players and carried out mock funeral processions of the players outside their homes. This is ironical because it was the same fans who celebrated the success of their team which defeated Pakistan in the tournament by placing players like Sachin Tendulkar and Saurav Ganguly on a pedestal and worshipping them as gods dur ing the Hindu festival of Shivarathiri (Majumdar 2004, p.346). Moreover, fans have become more vocal in expressing their dissatisfaction with the Indian national teams affairs, signalling their increasing stake in the game. For instance, following crowd favourite Gangulys exclusion from a test match, widespread protests erupted in Kolkata as fans set up road blockades and carried out mock hangings of the team coach(Express India 2005). 4.2 India- Pakistan rivalry continues in Cricket The political tensions within the South Asian region continue to exist since the Partition in 1947. Cricket therefore remains a battleground and a reflection of India- Pakistans hostile sentiments with one another. Mahajan (2005, p.117) argues that history continues to underpin the politics of friends and foes and the relationship between India and Pakistan is of no exception. The history starting from the hostility between the National Indian Congress and the Muslim League before independence, the bloodshed during the Partition and the continuing struggle over the control of Kashmir carries on to reinforce enmity between both nations (Mcleod 2008, p.1). As such, cricket cannot be played as a normal and friendly game between both teams. Furthermore, the matches do not symbolize a competition between two sporting nations. Instead, the anathema of communalism kicks in as India- Pakistan matches become a faceoff between the Hindus and Muslims. Muslims in India are also viewed suspiciously whenever these two teams clash. Hence, this supports the view that the collective national identity forged by cricket in ethnically diverse India has struggled to transcend beyond the considerations of religion. Besides, Indian politicians and the media have continued to exacerbate the relationship between the nations in the name of nationalism. For instance in 2003, following India s victory over Pakistan in a quarter final match, the ruling party at the time, Bharata Janata Party (BJP), announced that the national players need not pay income tax for their payments arising from the match (Crick 2007, p.10). The BJP thus appropriated the win to reinforce their communalistic sentiments and quest for a dominant Hindu ideology in India. The Indian media on the other hand, fuels nationalistic sentiments by dramatizing the matches between the nations. Newspapers often represent India- Pakistan matches with imagery of war (Chatterjee 2004, p.625; Dasgupta 2004, p.577). However, attempts at mending the ties between both the nations need to be acknowledged. For instance, the India Pakistan Goodwill cricket series in 2004 was a diplomatic plan to forge a stronger relationship between both nations (Hutton 2008, p.146). Whether cricket will propagate peace within the South Asian region or will be continued to use as a declaration for fervent nationalistic and communalist sentiments, ultimately lies in the hands of the politicians. 4.3 Cricket continues to represent the Indian Demographic Despite the uneasy union of various identities, it needs to be conceded that cricket continues to represent the demographic in India. To illustrate this view, the Oscar nominated Bollywood film, Laagan, will be used as an example because films play a large role in Indians lives. Laagan was based on a real life incident that occurred in 1911. A group of bare footed Indian players from Mohun Bagun had defeated an English team in a game of soccer (Ugra 2005, p.91). However, with certain modifications to the screen play, the filmmakers decided to adapt the incident using the popular Indian game of cricket instead of soccer. This shows us the extent that cricket has become a modern symbol of the Indian national identity as the movie goers were able to identify themselves with the popular sport. It is highly doubtful that the movie would have been well received by the masses if it was based on any other game apart from cricket. 5.0 Conclusion Cashman (1980, p.111) argues that a cricket crowd is the reflection of the homogeneity of a nations population. However, this must be viewed with reservations in the case of India because cricket has been a vehicle for the expression of various alternative identities. Despite dominantly representing the aspirations of a third world Asian country on the international stage, Indian cricket has also created contradicting identities within the nation itself. It is further contended that these differing identities have gone on to aggravate political tensions within the South Asian region as demonstrated by the India- Pakistan matches. It is hence concluded that India will only be able to foster a singular Indian identity through cricket if it is able to reflect each and every communitys diversity in the universal (Carens 2000, p.166-73).

Comanche Indians Essay -- essays research papers

COMANCHE INDIANS The Comanches, exceptional horsemen who dominated the Southern Plains, played a prominent role in Texas frontier history throughout much of the eighteenth and nineteenth centuries. Anthropological evidence indicates that they were originally a mountain tribe, a branch of the Northern Shoshones, who roamed the Great Basin region of the western United States as crudely equipped hunters and gatherers. Both cultural and linguistic similarities confirm the Comanches' Shoshone origins. The Comanche language is derived from the Uto-Aztecan linguistic family and is virtually identical to the language of the Northern Shoshones. Sometime during the late seventeenth century, the Comanches acquired horses, and that acquisition drastically altered their culture. The life of the pedestrian tribe was revolutionized as they rapidly evolved into a mounted, well-equipped, and powerful people. Their new mobility allowed them to leave their mountain home and their Shoshone neighbors and move onto the pl ains of eastern Colorado and western Kansas, where game was plentiful. After their arrival on the Great Plains, the Comanches began a southern migration that was encouraged by a combination of factors. By moving south, they had greater access to the mustangs of the Southwest. The warm climate and abundant buffalo were additional incentives for the southern migration. The move also facilitated the acquisition of French trade goods, including firearms, through barter with the Wichita Indians on the Red River. Pressure from more powerful and better-armed tribes to their north and east, principally the Blackfoot and Crow Indians, also encouraged their migration. A vast area of the South Plains, including much of North, Central, and West Texas, soon became Comanche country, or Comancheria. Only after their arrival on the Southern Plains did the tribe come to be known as Comanches, a name derived from the Ute word Komdnteia, meaning "enemy," or, literally, "anyone who wants to fight me all the time." The Spaniards in New Meadco, who encountered the Comanches in the early eighteenth century, gave the tribe the name by which they were later known to Spaniards and Americans able. Although the tribe came to be known historically as Comanches, they called themselves Nermernuh, or "the People." The Comanches did not arrive on the South Plain... ...orld War ll. accelerated the breakup of Comanche society as members of the tribe left to find jobs in the defense industry or join the military service. In the postwar years, the Comanche population continued to disperse in search of economic opportunity. In the 1960s the Comanches, encouraged by a resurgence of Indian nationalism, began to work together to rebuild their society. They underwent important political changes because of that initiative. They seceded from the Kiowa-Comanche-Apache Intertribal Business Committee, which had served as their government since passage of the Oklahoma Indian Welfare Act of 1936. Although they maintained ties with the Kiowas and Apaches, the Comanches established their own tribal government, which operates in a bustling complex near Lawton, Oklahoma. In 1995, the Comanches had an enrolled tribal population of 9,722 scattered across the United States. For them the pow-wow, or dance gathering, had become an important method of maintaining Comanche kinship. The People are also united by pride in their rich Comanche heritage, an element that has remained constant through years of tumultuous change. Comanche Indians Essay -- essays research papers COMANCHE INDIANS The Comanches, exceptional horsemen who dominated the Southern Plains, played a prominent role in Texas frontier history throughout much of the eighteenth and nineteenth centuries. Anthropological evidence indicates that they were originally a mountain tribe, a branch of the Northern Shoshones, who roamed the Great Basin region of the western United States as crudely equipped hunters and gatherers. Both cultural and linguistic similarities confirm the Comanches' Shoshone origins. The Comanche language is derived from the Uto-Aztecan linguistic family and is virtually identical to the language of the Northern Shoshones. Sometime during the late seventeenth century, the Comanches acquired horses, and that acquisition drastically altered their culture. The life of the pedestrian tribe was revolutionized as they rapidly evolved into a mounted, well-equipped, and powerful people. Their new mobility allowed them to leave their mountain home and their Shoshone neighbors and move onto the pl ains of eastern Colorado and western Kansas, where game was plentiful. After their arrival on the Great Plains, the Comanches began a southern migration that was encouraged by a combination of factors. By moving south, they had greater access to the mustangs of the Southwest. The warm climate and abundant buffalo were additional incentives for the southern migration. The move also facilitated the acquisition of French trade goods, including firearms, through barter with the Wichita Indians on the Red River. Pressure from more powerful and better-armed tribes to their north and east, principally the Blackfoot and Crow Indians, also encouraged their migration. A vast area of the South Plains, including much of North, Central, and West Texas, soon became Comanche country, or Comancheria. Only after their arrival on the Southern Plains did the tribe come to be known as Comanches, a name derived from the Ute word Komdnteia, meaning "enemy," or, literally, "anyone who wants to fight me all the time." The Spaniards in New Meadco, who encountered the Comanches in the early eighteenth century, gave the tribe the name by which they were later known to Spaniards and Americans able. Although the tribe came to be known historically as Comanches, they called themselves Nermernuh, or "the People." The Comanches did not arrive on the South Plain... ...orld War ll. accelerated the breakup of Comanche society as members of the tribe left to find jobs in the defense industry or join the military service. In the postwar years, the Comanche population continued to disperse in search of economic opportunity. In the 1960s the Comanches, encouraged by a resurgence of Indian nationalism, began to work together to rebuild their society. They underwent important political changes because of that initiative. They seceded from the Kiowa-Comanche-Apache Intertribal Business Committee, which had served as their government since passage of the Oklahoma Indian Welfare Act of 1936. Although they maintained ties with the Kiowas and Apaches, the Comanches established their own tribal government, which operates in a bustling complex near Lawton, Oklahoma. In 1995, the Comanches had an enrolled tribal population of 9,722 scattered across the United States. For them the pow-wow, or dance gathering, had become an important method of maintaining Comanche kinship. The People are also united by pride in their rich Comanche heritage, an element that has remained constant through years of tumultuous change.